TweetLevel & Klout Twitter Influence League Table – Where is your Agency?
30/03/2010
This post may qualify for the world record amount of scrolling required to see the league tables. If so, I’ll blow Roy Castle’s trumpet. As you know, Twankers features the Klout scores on a monthly basis and it includes the UK digital agencies who have registered or detected by Klout.com. There has been some change this month, but not a lot. The main reason being is some of you have not updated your scores, and some of you have still to register. The only climber is (and you guessed it) @TwankersUK. However, never fear, Edelman have created TweetLevel and this rates Twitter influence without the need to be registered…so there is no longer a hiding place for those that Klout could not measure. Edelman are experts in trust analysis and the trust scores on these rankings are very interesting. Personally, having compared the two tables, it may be that TweetLevel gives the most accurate picture…I mean how can TwankersUK be more influential than econsultancy, NMA and Brand Republic? That would be plain crazy…wacky even…maybe a slightly zany too. Anyway, enjoy the tables…get your scrolling fingers ready. NB: This is the penultimate post on Twankers…more on this 1st April 2010.















Ah yep ain’t it amazing that randomly following and tweeting garbage doesn’t lead to a high Klout score…. but congrats on getting a high Klout score!
Interesting post – I’m not as sure about tweetlevel – it seems to place a greater importance on number of followers than klout. In my opinion it’s how influential your followers are, and not how many, that makes for greater influence.
Also, you may well be more influential (as measured on Twitter) that lots of others – if you engage with followers and people RT your content. Quite often publications like econsultancy, NMA and Brand Republic use Twitter as a feed for their articles and not to engage. People may see them but not click though/RT.
Congratulations on rating highly on both though
Thanks Rich. It was the “Trust” element which intrigued me most on TweetLevel. And as it comes from Edelman there must be some substance behind it. Interestingly some of the PR companies have very low levels of trust.
Thanks for the compliment on TwankersUK scores, but you’re still some way ahead of us. If you check back tomorrow, you’ll see (what I hope) is an interesting most summarising the last 3 months. Thanks for your comment. Tommy.
Hi, my name is Joe and I am one of the cofounders at Klout. This is great. We would be happy to run an update against your list if it would be helpful.
Thanks!
Joe
Hi Joe, I hope you got my email. Thanks ever so much for the offer, that would be great. Also, shouldn’t @TwankersUK now be in the top 100 UK? Tommy.
Interesting post to compare influence, would be great to see @seoptimise listed in the next one